Create a brand new logo for commission artist Ivy Ogoe’s Victoria Artistry featuring both a wordmark and symbol that would successfully avoid being associated with or mistaken for the existing, well known V&A (Victoria & Albert) museum whilst still evoking a sense and brand identity of luxury.
With Ivy’s main style of artworking being pencil drawings and continous line art, the logo created includes this type of work. The logo reflects what she loves to create and uses gestalt theory as the symbol also resembles the brand’s initials.

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